Sourav Ganguly Partners with Insurtech Platform to Boost Insurance Awareness
NEW DELHI: Former India captain Sourav Ganguly has been appointed as the brand ambassador of insurtech platform InsuranceDekho, with the company unveiling its new campaign, ‘Khul Kar Khelo’, aimed at empowering insurance advisors across the platform.
According to a company release, the campaign is inspired by Ganguly’s leadership style and fearless approach on the cricket field.
The initiative positions ‘Khul Kar Khelo’ as a rallying call for insurance advisors associated with InsuranceDekho, encouraging them to pursue growth with confidence and determination.
The collaboration marks InsuranceDekho’s latest effort to expand its presence in India’s fast-growing insurtech sector by leveraging Ganguly’s strong public appeal and leadership image.
